Ray-Ban × Ferrari
Event film and stills · Charles Leclerc · February 2026
Ray-Ban released a special edition built around its Ferrari partnership, and brought Charles Leclerc in for a signing. Taron Media covered the visit — stills and social films, directed by Yazan Al Assadi.
One window, no second takes
The whole shoot was one to two hours with Leclerc, in a crowded room, with no possibility of resetting a shot. A signing is not a set. The driver is there to meet people, not to be directed, and the room fills with press, guests and brand staff who all have a legitimate claim on the same space.
Work like this is decided before the talent arrives. What matters is knowing which frames the campaign cannot do without, having them planned to the metre, and covering them the moment they become available — because they will not become available twice.
Delivered
- Campaign stills
- Social films
See the work: Instagram
Credits
| Client | Ray-Ban |
| Featuring | Charles Leclerc |
| Director | Yazan Al Assadi |
| Production | Taron Media |
| Date | February 2026 |